Digital Marketing

Module 1: Introduction to Digital Marketing
This module introduces the core concepts and landscape of digital marketing.
Module 2: Website and Content Fundamentals
Focuses on building and managing effective digital content.
Module 3: Search Engine Optimisation (SEO)
Covers techniques to improve organic search visibility.
Module 4: Social Media Marketing
Explores marketing strategies across social platforms.
Module 5: Email Marketing
Focuses on direct communication and customer retention strategies.
Module 6: Pay-Per-Click (PPC) Advertising
Introduces paid advertising strategies.
Module 7: Analytics and Data Interpretation
Covers tracking and analysing marketing performance.
Module 8: Branding and Online Reputation Management
Focuses on building and protecting brand identity online.
Module 9: Digital Marketing Tools and Automation
Introduces essential tools used in the industry.